Masha Popova news and archive

Fashion seeks dedicated followers with influence online

Once kept firmly at arm's length by the fashion world, influencers are now courted alongside big celebrity names by emerging talents keen to leverage their millions of online followers. "Influencers will have a leading role in building the legitimacy of creators," Delphine Dion, professor at France's ESSEC Business School, told AFP. "It is...

Fashion

Monster trucks and levity lift London Fashion Week

Designers can find sources of inspiration in unexpected places -- as evidenced by the runways of London Fashion Week on Sunday. Ukrainian designer Masha Popova turned to monster truck shows while China's Susan Fang showcased a collection of ethereal dresses. Engines roaring Best known for her work with denim, Ukrainian-born designer Popova...

Fashion Featured

Luxury labels to watch: London womenswear brands to have on your radar

London’s luxury scene can be defined by young designers that have merged their own cultures and upbringings to that of the bustling city’s lifestyle in which they are based. Many have been, and often still are, backed by the British Fashion Council (BFC), which uses its NewGen initiative to put a spotlight on upcoming influential names in the...

Video

Video: Masha Popova FW21 collection at LFW

In this video, fashion label Masha Popova has presented its FW21 collection at London Fashion Week (LFW). Watch the video below. Do you want to see more FW21 clothing collections? Click here to view the FashionUnited Marketplace. Video: Masha Popova via YouTube Photo credit: London Fashion Week