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Lacoste owner Maus Frères International rebrands to MF Brands Group

Maus Frères International, the owner of brands Lacoste, Gant, Aigle, Tecnifibre and, as of 2019, The Kooples, has changed its name to MF Brands Group as part of a wider transformation strategy. The company said the new name aims to draw a link between its historic routes (Maus Frères, subsequently MF) and its ambition to become a leading...