MaxMara news and archive

Video: MaxMara SS24

In this video you can see MaxMara’s SS24 collection presented at Milan Fashion Week. FF Channel via Youtube Promotion Read more about MaxMara on their brandpage

Fashion

Max Mara to launch capsule collection with mytheresa.com

Max Mara and online retailer mytheresa.com have teamed for a stunning new collection of modern workwear. The 11-piece line includes wool teddy bear coats in a fresh array of colors including pink and camel, a pencil skirt and wide legged pants. “We created two plush new additions to the family; one in natural camel hair and silk, the other in...

Fashion Featured

MaxMara rides the Ocean waves, Blugirl heads for the beach

Milan Fashion Week headed for the sea on Thursday as Max Mara unveiled a Spring Summer 2016 womenswear collection that was doused in ocean spray. Blugirl's legions of young supporters meanwhile were pointed in the direction of the beach in microshorts given a half-buttock bikini cut. They were paired with woven sandals in a collection entitled...

Fashion

MaxMara Founder dies

The founder of Italian fashion house MaxMara, Achille Maramotti, died last Wednesday at the age of 78. Maramotti founded the label in 1951 with one suit and one coat, and built a company with over 20 labels and annual sales of $1 billion. Maramotti was born in January 1927 in Reggio Emilia in Italy. Besides running a fashion empire, he also...

Fashion

MaxMara Cost-cutting

In a bid to cut costs and offer a better service to customers, MaxMara UK is to move its wholesale distribution of the Italian designer label in-house from current UK agent Robert Danielli as of July 1st. The UK subsidiary already runs the MaxMara standalone shops in London's Bond Street and Sloane Street. The label currently has around 130...