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Shein acquires Missguided brand from Frasers

Frasers Group has announced divestment of the IP of Missguided to Chinese clothing giant Shein. Under the terms of the transaction, Frasers said in a statement, Shein will acquire the IP and trademarks of Missguided, while the group will retain Missguided's real estate and employees which have now been integrated into Frasers' fashion division....