Ninety Percent news and archive

Ninety Percent opens pop-up at Harrods

Sustainable womenswear label Ninety Percent has opened its first London pop-up shop at Harrods. The pop-up, located on the 4th floor of Harrods, showcases the brand’s autumn/winter 2023 collection, including dresses, tailoring and outerwear, alongside a number of exclusive styles only available at the luxury department store. The offering is the...

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Ninety Percent names new head of design

Profit-sharing fashion label Ninety Percent has appointed former Cos senior womenswear designer Louise Langkilde as its new head of design. Ninety Percent said that Langkilde, who also previously consulted for Helmut Lang, will be working closely with the label’s creative director Para Hamilton to introduce her Scandinavian aesthetic and build...

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Ninety Percent places charity at forefront of label

London-based premium womenswear brand Ninety Percent is looking to make it easier for consumers to dress ethically, by launching a label that brings together ethics and aesthetics, and gives 90 percent of its profits to charitable causes. Getting behind the #DressBetter movement, Ninety Percent is aiming to revolutionise the fashion industry by...