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NYDJ news and archive

Design

NYDJ sold to New York investors

US denim company, Not Your Daughter's Jeans has been purchased by Crestview Partners and Maybrook Capital Partners in a deal that will be finalized early next year. When the agreement has been finalized, the new owners plan to bring in former VF Corp CEO, Mackey McDonald as chairman of the company. George Rude, NYDJ co-founder revealed that the...

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Fashion

Wonder jeans start revolution in Europe

Not Your Daughter’s Jeans (NYDJ), the innovative jeans brand that has conquered the United States will start its revolution in Europe in 2010. Last weekend a campaign was launched for Germany, England and The Netherlands in Cologne where residents were confronted with exceptional jeans hanging from lampposts. NYDJ are not called wonder jeans for...

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Fashion

NYDJ – Wow Look one size smaller

If there is one fashion item that is never in or out and can be found, worldwide, in virtually every person's closet, no matter what their age, it must be jeans. Strangely enough, however, finding the perfect pair of jeans is, for many women, a harrowing experience. There is now a solution to that problem: NYDJ! History Although NYDJ has only...

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