On Running news and archive

On Running makes retail debut in South Korea with two stores

On has announced the opening of its first retail stores in South Korea. The Swiss sportswear giant has launched in the region with two locations in the capital, Seoul. According to the company, the decision to enter South Korea’s retail market comes on the back of “sustained momentum in the APAC region”, and thus mark the brand’s next phase of...

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On CIO Scott Maguire to assume COO duties

Scott Maguire is taking on an additional role at the Swiss sports company On. The chief innovation officer (CIO) will assume the duties of chief operating officer (COO) from January 2026, in addition to his current role, according to Bloomberg. Maguire is a recent addition to On, having joined the Swiss company in April. He will fill the...

Fashion

On targeting sports culture with Burna Boy partnership

Swiss performance sportswear brand On has announced a multi-year collaboration with music superstar and Afrobeats pioneer Burna Boy, which will fuse sport, culture, and creativity. In a statement, On, which also has a brand partnership with actress Zendaya, said the move advances its vision “to redefine the intersection of performance and...

FashionPress Release

On launches the Cloudboom Max

The Cloudboom Max delivers race-day performance designed for dedicated marathon runners targeting a 4:00 to 4:30 hour finish. With max cushioning, a glass-fiber Speedboard®, and a stable, supportive ride, it brings high-performance innovation to runners who train seriously and need comfort over long distances. The Cloudboom Max joins the...

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Business

On slips into the red in second quarter despite sales increase

Swiss sportswear supplier On Holding AG set another sales record in the second quarter of the 2025 financial year. Negative currency effects resulted in a substantial loss. Despite this, the trainer specialist raised its annual forecasts on Tuesday due to the unexpectedly strong growth in its operating business. Asiapacific sales more than...

Fashion |In Pictures

Zendaya unveils first co-created footwear with On

Actress Zendaya has debuted her first-ever co-designed shoe with Swiss premium sportswear brand On, with which she has been a brand partner since June 2024. Zendaya enlisted her longtime stylist, Law Roach, in the design project with On to reimagine the running brand’s Cloudzone silhouette with a “bold update”. Her sneaker, named the ‘Cloudzone...

FashionPress Release

On and FKA twigs Launch First Collaborative Capsule Collection for Spring/Summer 25

Building on the creative partnership behind “The Body is Art”, this capsule marks then first co-designed collection between On and FKA twigs. Swiss sportswear brand On and multi-talented artist, singer and dancer FKA twigs debut their first ever capsule collection for Spring/Summer 25 - marking a milestone in the evolving creative partnership...

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Former H&M CEO joins On board of directors

Helen Helmersson, the former chief executive officer for H&M, has joined the board of directors of Swiss sportswear brand On. She has also taken a spot on the Nomination and Compensation Committee, a press release has revealed. Up until 2024, Helmersson had been with H&M since the beginning of her career in 1997, holding a variety of...

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Business

On’s Cco on journey from underdog to global player

Swiss sportswear brand On has not been an underdog for some time. The brand has recorded significant growth for years and is now ranked among sports brands such as Nike, Adidas and Puma. It also means that On has made the journey from start-up to scale-up to global company. That is why the company is now re-evaluating what it needs, commercial...

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Business

On boosts sales by 43 percent, while net profit suffers

Swiss sportswear and footwear brand On had a strong start to 2025. Revenue continued to rise during the first quarter of 2025, driven by the strength of its direct-to-consumer channel and the positive reception of its latest collections. However, its net profitability was affected by various external financial factors, which moderated the final...

FashionPress Release

LOEWE and Swiss sportswear brand On collaborate for SS25

LOEWE and Swiss sportswear brand On collaborate for SS25 with an expanded ready-to-wear offering and the launch of the Cloudventure LOEWE 2: a remake of the original LOEWE × On design, featuring new materials and fluid lines. Originally created to take on the great outdoors, the Cloudventure LOEWE 2 finds its footing in more urban terrain. The...

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Business

Fashion and beauty stocks struggle on 'Black Monday': Prada drops 13 percent, On gains 3 percent

Uncertainty and panic over the effects of tariffs on the economy, coupled with fears that the trade war launched by the United States would only escalate, dominated the markets on Monday, in another dark day for the major stock indices. However, the day ended up being uneven among the major listed fashion and beauty companies posting losses once...