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H&M to launch new brand called P Eleven

Swedish high street giant H&M is thought to be adding a new brand to its portfolio, with plans to unveil it in the coming year, according Drapers Online. The brand, expected to be called P Eleven, will join H&M labels Monki, Cos, & Other Stories, Cheap Monday, Weekday and its mainstay brand, H&M. P Eleven is expected to takeover the prime...