Patagonia news and archive

Patagonia sues Nordstrom for selling 'counterfeit' products

American department store chain Nordstrom has been accused of selling counterfeit Patagonia sweatshirts and T-shirts, according to a lawsuit filed by the sustainable clothing brand. The lawsuit states that Nordstrom continued to sell the fake items even after its "years-long dealer relationship" with Patagonia had ended. The sales allegedly took...

Fashion

Patagonia joins list of speakers at Institute of Positive Fashion Forum

Next month the Institute of Positive Fashion (IPF) will host its annual Forum, a conference which brings together designers, brands, investors, innovators, academia, economists, consultants and disruptors to focus on accelerating a Circular Fashion Ecosystem by 2030. Industry leaders will come together via thought provoking panel discussions,...

BusinessFeatured

Ganni, Reformation, and Patagonia join Rubi pilot to decarbonise fashion

California start-up Rubi, which is pioneering carbon-negative cellulosic textiles, has secured an additional 8.7 million US dollars in funding and announced it has signed up fashion brands Ganni, Reformation, H&M, Patagonia and rental platform Nuuly to its initial strategic pilot project. The latest round of funding was led by Talis Capital,...

Fashion Featured

Patagonia and Samsung developed a washing machine that reduces microplastics

Patagonia and Samsung have partnered to combat the microplastics that result from textiles and laundry. Microplastics as a result of clothes washing has to date not received the same awareness campaign compared to other sustainability efforts, such as water-saving technologies. When synthetic textiles are washed, microplastics from garments...

People

Patagonia founder to receive Outstanding Achievement Award at 2022 Fashion Awards

Patagonia’s founder and former owner Yvon Chouinard has been announced as an honouree for the 2022 Fashion Awards, where he will receive the Outstanding Achievement Award. During the event, set to be held December 5, Chouinard will be recognised for his creative contributions to the fashion industry. He joins a string of prominent industry...

People

Patagonia founder Yvon Chouinard to be honoured with the Outstanding Achievement Award at The Fashion Awards 2022 presented by Diet Coke

The British Fashion Council (BFC) is delighted to announce that Yvon Chouinard, founder and former owner of Patagonia will receive the Outstanding Achievement Award at The Fashion Awards 2022 presented by Diet Coke, on Monday 5th December at the Royal Albert Hall, London. Chouinard is a mountain climber, activist, surfer, writer, and...

Business

Patagonia sues Gap for copying an icon of its designs

Outdoor clothing retailer Patagonia has filed a lawsuit against Gap Inc for copying its iconic flap pocket. The American brand said the design has been used on its fleeces for over three decades. In a filing in a San Francisco federal court, Patagonia claims Gap’s fleece has striking similarities, featuring a similar rectangular logo above the...

Business

Patagonia: Pioneering a New Form of Environmental Corporate Leadership

Where do the other outdoor wear brands stand and how can they catch up with Patagonia’s incomparable sustainability efforts? Key Takeaways • One of the most prominent outerwear categories across outdoor wear brands are puffer jackets • Backpacks and gloves are two of the only categories for which The North Face’s prices are higher than Patagonia...

BusinessFeatured

Patagonia owner gives company away to help fight climate crisis

Yvon Chouinard, the billionaire owner of US outdoor giant Patagonia, has given the company away to help support efforts to fight the climate crisis in a move that sets new standards for environmental activism in the fashion industry. Instead of selling the company or going public, Chouinard has decided to give the retailer’s profits not invested...

Business

On, Patagonia, Puma and Salomon link with Carbios to enhance product circularity

Carbios has revealed it has signed a consortium agreement with On, Patagonia, Puma and Salomon which will see the apparel companies collaborate on enhancing the recyclability and circularity of their products. As part of the two-year deal, each of the companies have agreed to speed up the introduction of Carbios’ bio recycling technology....

Business

Patagonia partners with Makers Unite on Amsterdam-based repair centre

Creative textile platform Makers Unite and outerwear brand Patagonia have joined forces to launch the United Repair Centre (URC) in Amsterdam. The hub aims to carry out 300,000 clothing repairs annually, saving one million kilograms of textile waste, the duo said in a release, and will allow for not only Patagonia to utilise its services but...

People

Patagonia names Tyler LaMotte as marketing director, EMEA

California-based outdoor apparel manufacturer Patagonia has appointed Tyler LaMotte as marketing director, EMEA. LaMotte, described as a “purpose-driven brand builder with over 20 years’ experience in the outdoor industry,” by Patagonia, previously worked at the company as the global business unit director for snowsports, performance baselayer,...