Patagonia news and archive

4 Questions for Patagonia's EMEA CEO Nina Hajikhanian

Standing still is not an option for outdoor brand Patagonia. In 2022, the brand transferred ownership to a non-profit trust and in April this year, opened its first store in the Netherlands. FashionUnited spoke to Nina Hajikhanian, general manager for the Europe, Middle East and Africa (EMEA) region, about the brand’s mission and community....

BusinessFeatured

From About You to Patagonia: How the fashion industry is mobilising for the European elections

From today, 6 June to 9 June, the European elections will once again take place, in which citizens of the EU countries elect the members of the European Parliament. They represent the interests of EU citizens at European level and have the task of shaping and adopting new laws in all areas of life in the European Union (EU). As such, retail...

Retail |In Pictures Featured

Retail inspiration: The latest store concepts from around the world

Retailers around the world are striving to improve the shopping experience. While one shop may pamper customers in-store with elements such as a lounge area, another could be looking to empower customers by promoting a 'do-it-yourself' motto through technology. Several retailers, such as London-based multi-brand LN-CC, are fighting their way out...

Business

Patagonia: 'The Shitthropocene' explores the age of cheap clothing trash

In a documentary that is as humorous as it is revealing, the US outdoor company Patagonia has taken a critical look at consumer habits and the resulting clothing waste. The 45-minute film entitled 'The Shitthropocene' - an allusion to the current geological age of mankind (the Anthropocene) - takes a satirical but brutally honest look at how...

Retail |In Pictures

Patagonia opens first store in the Netherlands

Outdoor technical apparel and accessories brand Patagonia has opened its first store in the Netherlands in Amsterdam to serve as both a retail store and a space for local activist and sports communities. Located at historic Singel 465-467, the store offers the brand’s technical products for outdoor sports, including climbing, snow sports, and...

Business

Patagonia opens repair centre alongside URC and Fashion-Enter

Outerwear specialist Patagonia has unveiled a new repair centre in London, established alongside social impact companies United Repair Centre (URC) and Fashion Enter. The location’s goal is focused around making repairs more accessible, allowing other brands to also participate while also contributing to the local job market. Clothing...

Business

Patagonia launches 'Repair Portal', expands repair services

Outerwear specialist Patagonia has announced the launch of a new online Repair Portal, designed to cater to repair requests 24 hours a day and allow customers to track the status of their repairs. Alongside this, the brand is also set to expand its European network of fixers, as well as increasing repair tools and services in its stores. It...

BusinessFeatured

FTM: 'Patagonia exploits textile workers and produces in fast fashion factories'

From the outside, Patagonia, the brand known for its environmental activism and sustainability, seems to be doing everything right for its employees, for garment workers and for the environment. However, a new report by Follow The Money (FTM) has stated that the company was found to be producing in the same factories where fast fashion brands...

Retail

Patagonia sues Nordstrom for selling 'counterfeit' products

American department store chain Nordstrom has been accused of selling counterfeit Patagonia sweatshirts and T-shirts, according to a lawsuit filed by the sustainable clothing brand. The lawsuit states that Nordstrom continued to sell the fake items even after its "years-long dealer relationship" with Patagonia had ended. The sales allegedly took...

Fashion

Patagonia joins list of speakers at Institute of Positive Fashion Forum

Next month the Institute of Positive Fashion (IPF) will host its annual Forum, a conference which brings together designers, brands, investors, innovators, academia, economists, consultants and disruptors to focus on accelerating a Circular Fashion Ecosystem by 2030. Industry leaders will come together via thought provoking panel discussions,...

BusinessFeatured

Ganni, Reformation, and Patagonia join Rubi pilot to decarbonise fashion

California start-up Rubi, which is pioneering carbon-negative cellulosic textiles, has secured an additional 8.7 million US dollars in funding and announced it has signed up fashion brands Ganni, Reformation, H&M, Patagonia and rental platform Nuuly to its initial strategic pilot project. The latest round of funding was led by Talis Capital,...

Fashion Featured

Patagonia and Samsung developed a washing machine that reduces microplastics

Patagonia and Samsung have partnered to combat the microplastics that result from textiles and laundry. Microplastics as a result of clothes washing has to date not received the same awareness campaign compared to other sustainability efforts, such as water-saving technologies. When synthetic textiles are washed, microplastics from garments...