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Zalando reprimanded by EU regulator: will misleading sustainability claims soon be a thing of the past?

Primark Netherlands was recently reprimanded for greenwashing. Prior to this, retail chains H&M and Decathlon were also reprimanded by the Dutch regulator ACM for unclear and vague green claims. The Advertising Code Committee ruled in 2023 that certain advertising statements from Primark Netherlands clothing were misleading after a complaint...

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