Polette news and archive
Polette CEO on showrooms, new markets and sustainable eyewear
“Producing glasses costs less than 10 euros per pair. So why pay 500 euros?” That’s the first thing you see when you land on the website of European eyewear brand Polette. The company was launched 10 years ago by Pauline Cousseau and Pierre Wizman, two French expats who were shocked to see how cheap the retail prices of glasses were in China...
11 Mar 2021
How affordable acetate disrupted the eyewear market
Not all eyewear is created equal. Much like everything else in fashion, there is an entire spectrum of low to high, basic to couture, affordable to luxury, factory-made to crafted by hand. Acetate remains the most popular frame for glasses, spanning the affordable market for as little as 25 euros for a no frills pair from Dutch e-commerce...
11 Apr 2019
The showroom model: will brick and mortar stores carry inventory in the future?
It may seem counterintuitive for pure online players to venture into physical retail, considering how brick and mortar stores are struggling (Credit Suisse predicts 25 percent of all US shopping malls to close by 2025, while the UK high street is having its worst period since 2013). Yet, that is exactly what prominent e-tailers are doing....
15 Jan 2019