PR news and archive

How Black PR is helping its brand portfolio enter the metaverse

Increasing digitisation has seen many brands and retailers begin to venture into the fairly uncharted realm of the metaverse. With knowledge on this space often lacking, many are turning to platforms and digitally-advanced companies to help lead them into this cryptic market. London-based Black PR is among those that is evolving its services for...

Fashion

The Frntal launches physical and NFT marketplace for emerging designers

New platform The Frntal is launching in February to “empower the future of fashion and designer pioneers” by offering emerging designers and brands access to a direct-to-consumer marketplace, blockchain technology and an online press room. The new digital platform is looking to revolutionise PR for young creativities with a tailored programme...

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Fashion

Fashion careers: Fashion PR and digital marketing with Carmen Castiñeira

With a degree in PR, Advertising and Marketing from Madrid’s Ceu San Pablo University, Carmen Castiñeira has always been inspired by contemporary lifestyle, design and fashion. When Josep Font joined the Delpozo team as creative director and relaunched the brand in 2012, she embarked on her career in fashion there as the Communication...

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Fashion |INTERVIEW

Asos's head office functions like a 'well oiled machine'

Walking down the catwalk at Asos’s head office in Camden, London isn't as easy as it may seem, although the models strutting down the white walkway sure enough made it seem like a breeze. However, when I paid a visit to the online retailer's headquarters last month in order to get a behind the scenes tour of what office life is really like at...