Practicology news and archive

Practicology strengthens management team

Practicology, a global e-commerce and multichannel retail consultancy, has strengthened its management team with the appointment of Sweaty Betty’s former digital director Nicola Huet. Huet has been appointed as head of internationalisation and will head up the Practicology’s overseas e-commerce, supporting its clients in the UK and North America...

Retail

Fashion retailers ignoring customers on Facebook

A study of 50 clothing, footwear and accessories retailers on Facebook has revealed that they aren’t “maximising the potential of their Facebook pages,” especially when it comes to engaging and interacting with their customers. Strategic multichannel consultancy Practicology found that out of the 50 UK Facebook pages 43, 83 percent had direct...

Fashion

White Stuff taps Martin Newman as non-executive director

Fashion and lifestyle label White Stuff has announced the appointment of founder and CEO of Practicology, Martin Newman as a non-executive director to its board, effective 1 September. “I am really excited to be joining White Stuff and to becoming part of a business publicly recognized for itsengagement with its people and its customers,”...