Premiata news and archive

Premiata plans further European expansion with new space in KaDeWe

Premiata wants to continue growing in the German and European markets. To this end, the Italian footwear supplier is expanding its presence in Berlin's luxury department store, KaDeWe. Following its expansion strategy for the German market, Premiata opened a concession space in the men's department of KaDeWe in 2023. Now, the women's shoes...

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Fashion |INTERVIEW

Premiatas CEO Graziano Mazza on sneaker trends, brand’s future and expansion

Almost one hundred years after the Italian leather goods family business was founded, Graziano Mazza took over the reins of his grandfather's company. In 1991, he created the Premiata brand and restructured and modernised the leather goods business. Since then, the brand has expanded internationally and is sold in its own stores in Milan,...