pure womens wear news and archive

Pure London showcases green labels

This season, Pure London will represent a wide range of ethical and fair trade brands. The green labels will be edited across the show by type and price point, and will be highlighted on floor plans and stands. Newcomer to Pure London Miksa creates collections using organic, fair trade cotton, low environmental impact dyes, and zips and buttons...

Fashion

Pure London launches Spirit Village

For February, Pure London will see the launch of a new section called Spirit Village. Presenting promising young names in fashion, the new area is set within the Spirit zone. Buyers visiting Pure London will have an exclusive preview of the new collections by Vivi, emilyandfin, Jam, Alexander Longe, Amma, LDG and Isis Cashmere. Vivi Ponti,...