Pure London showcases green labels

This season, Pure London will represent a wide range of ethical and fair trade brands. The green labels will be edited across the show by type and price point, and will be highlighted on floor plans and stands. Newcomer to Pure London Miksa creates collections using organic, fair trade cotton, low environmental impact dyes, and zips and buttons made from coconut and tagua nut. Also new is Nancy Dee, which produces simple but quirky dresses from eco-jersey, designed to be stylish wardrobe essentials.

Returning for another season is People Tree, which form sustainable partnerships with fair trade and organic producers in developing countries to create a strong clothing and accessories line. Jackpot Organic, that were recently nominated for a Special Ethics award by Danish magazine Dansk, will present their SS10 collection along with Wellicious, Nomads Clothing and Komodo.

The Ethical Fashion Forum at Pure London is again partnering up with the Ethical Fashion Forum. The EFF promotes ethical business practices in the clothing industry and will support and assist with ethical criteria and vetting process in regard to brands applying to be promoted as ethical at Pure London.

Image: Miksa