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Retail |INTERVIEW Featured

Kings Of Indigo - Not your next G-Star denim label

London - "More is not always better. It creates inflexibility, less passion and places more focus on the numbers," said Tony Tonnaer, the founder of sustainable denim brand Kings Of Indigo during an interview at the brand's head office in Amsterdam, the Netherlands. "Of course, I do not want Kings Of Indigo to be a niche brand and we want to...

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