Ready to Trade news and archive

9 fashion brands from Eastern Europe will be taking part in Who’s Next

After being at a complete standstill for a year and a half, the time has finally come for the fashion fairs to get started again: the Paris fairs are scheduled to take place again this autumn. Nine ladies’ fashion labels from Moldova and Belarus will be represented at Who’s Next in Paris (3-6 September). The brands are all participants in the...

Fashion Partner Content

Moldovan fashion companies are participating in online matchmaking

As many as sixteen Moldovan and Belarusian fashion brands operating in the women’s clothing sector have become acquainted with the European market in recent months. Participants from these Eastern European countries have been able to promote their clothing to Dutch buyers and importers via an online matchmaking platform. This event, set up by...

Fashion Partner Content

Digital market entry by Eastern European companies

The global COVID-19 pandemic has hugely disrupted the exhibition world. The vast majority of exhibitions didn’t take place in their physical form and visitor numbers were significantly down wherever this was possible. Some fashion fairs managed to repackage themselves and are instead now offering online trade fairs and B2B platforms. The current...

Fashion Partner Content

Fashion labels from Belarus and Moldova present themselves online

CBI and ITC’s Ready to Trade project supports various Eastern European fashion labels. The labels receive coaching, advice and training, allowing them to introduce their clothing to the European market. Online Sales and Marketing is now proving to be an increasingly important topic within this process. It’s important for companies to have a good...