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FashionPress Release

Real Artistic People: Drawing on the cultural capital of slogan t-shirts

The origin of slogan t-shirts, pivotal in the modern fashion narrative, traces back to the 1940s. Initially emerging as a way of spreading slogans for political campaigns, these shirts gained momentum in the 1960s as symbols of rebellion and social change. The 1970s and 80s saw these shirts solidify their influence in fashion and pop culture, as...

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