Red hot Penny news and archive

Online marketing: tips to convert media buzz into bottom line

The fashion market is extremely competitive, which is why brands go to great lengths to increase their visibility. Just think of the labels participating in fashion weeks, for example -- while costs vary, it is undeniable taking part in them is a considerable investment in media buzz. But does extra publicity always translate into more sales?...

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Retail

These are the high street brands nailing social media in the UK

There’s no way around it: high street retailers need to be on social media these days. But it doesn’t suffice to have an online presence: they must successfully engage followers to turn them into loyal customers. Which UK fashion retailers are nailing social media marketing? Retail search marketing agency Red Hot Penny went on a quest to find...

Retail

Mou partners with Red Hot Penny

Footwear brand Mou London, known for its handcrafted luxury shoes and accessories made in natural fibres such as sheepskin, have launched a new responsive online store in partnership with global logistics provider, Red Hot Penny. The new e-commerce platform is operated through Red Hot Penny’s Metacommerce service and features a new responsive...