Mou partners with Red Hot Penny

Footwear brand Mou London, known for its handcrafted luxury shoes and accessories made in natural fibres such as sheepskin, have launched a new responsive online store in partnership with global logistics provider, Red Hot Penny.

The new e-commerce platform is operated through Red Hot Penny’s Metacommerce service and features a new responsive online store with the aim of increasing mobile conversions, an area of development that Mou is looking to target.

In addition to design and building the new site, Red Hot Penny’s digital marketing team will also be supporting the new site with a range of digital marketing solutions from SEO to blogger outreach and media relations.

Commenting on the partnership, Shelley Tichborne, founder of Mou London said: “The entire team at Red Hot Penny have shown commitment and responsiveness. I was comfortable trusting them with communicating my brand through our new website and the digital marketing team have been very supportive.”

Red Hot Penny has previously work with other fashion brands including Lipsy, ISWAI and Larrson and Jennings.