Sapph news and archive

Sapph outperforming against the tide

Dutch lingerie brand Sapph off to a great start to the year. The economy is shrinking according to the Netherlands Bureau for Economic Policy Analysis, but the Sapph team isn’t taking any notice. At the international lingerie trade fair in Paris and the Bodyfashion Trade Fair in Amersfoort, the orders kept flooding in for the young Dutch...

Fashion

Sapph set to make big impact in Paris

For the third year in a row, the successful lingerie brand Sapph will be present at the Salon Internationale de Lingerie in Paris. And how! “We’ll be making a bigger impact than ever this year,” says co-owner Rob Heilbron, who is also responsible for marketing the lingerie range which has recently become a premium brand. It’s a well-known fact...

Fashion

Sapph: proud to be load

The Sapph billboards: The new lingerie brand Sapph is enormously popular in Europe. And the head office in Amersfoort knows that doesn’t happen by just lying back and waiting. A question of being everywhere at once, in the front row and metres high. With striking photography. The designers explain it like this: ‘The billboards are instantly...

Fashion

Sapph, no longer 'girls only'

The fastest growing Dutch lingerie brand has just introduced its line for men. SAPPH MEN is made up of shorts in various colours and prints, for the most part well integrated with the female line's colours and designs. That's one sure way to get the picture right. The first billboards are already out there, showing /'Did you buy a pair of...

Fashion

Economic smarts Sapph understands only too well

Despite the consequences of the credit crunch, the Dutch lingerie brand Sapph keeps on growing. According to founder Cor van Schoonhoven and co-owner Rob Heilbron, the secret is investing, keeping the money flowing. Not sitting still on a pile of money, like the banks seem to be doing. Heilbron: 'The banks have a large responsibility in keeping...