Sapph set to make big impact in Paris

For the third year in a row, the successful lingerie brand Sapph will be present at the Salon Internationale  de Lingerie in Paris. And how! “We’ll be making a bigger impact than ever this year,” says co-owner Rob Heilbron, who is also responsible for marketing the lingerie range which has recently become a premium brand.

It’s a well-known fact that the staff at Sapph think big. Turnover has increased considerably in a very short time, and the brand has conquered the overseas market. And now – at the start of a new lingerie year – the successful lingerie brand is set to make a greater impact than ever before at the 46th edition of the Salon Internationale de Lingerie taking place from January 18 to 21 in Paris. It’s not just our stand that’s got bigger, but the whole collection. Even the cup size is the largest yet. The large-size line Sapph Black, which we’ll be presenting for the first time in Paris, is available up to G cup and underbust size 100cm (38-40 inches).

Thinking big
‘I admit it right away, says Sapph founder Cor van Schoonhoven with a smile. ‘We think big here at Sapph. And that’s what gets results. Last year we succeeded in increasing our turnover many times over, and 2009 promises to be a great year.’
So what’s the secret? ‘We simply make a good, trendy product at an affordable price, explains co-owner Rob Heilbron. “And we won’t let ourselves get into a panic because of the recession. We keep thinking about the bigger picture and keep on investing, for example in expanding our men’s line SAPPH MEN, which is already just as popular in the Netherlands as our women’s line. But we also want to become a major international player in the large-size market, which is why we’re launching Sapph Black, our new large-sizes line, in Paris, which will be available in sizes D to G.”

Sneak preview
And for those of you who can’t wait for the regular women’s line, the Sapph autumn collection, which will be in the shops in July and September, will also be presented in Paris. Want a sneak preview? Product manager Madelon Romeijn reveals: “In the autumn collection, you’ll be seeing lots of primary colours and we’ll be introducing the classic pinstripe. You could call it: Dietrich meets Dorien.”

The Salon Internationale de Lingerie takes place in Paris from January 18 to 21. The Sapph stand is located in Hall Be Essential, stand no. H42 / J41.