SeaVees news and archive

Pentland Brands wants to be net-zero by 2032

Pentland Brands, which owns sports, outdoor and lifestyle brands including Speedo, Berghaus, and Ellesse, has launched a new “100-1-0” sustainability strategy that includes becoming a net-zero business by 2032. The 2032 timeline and name of the strategy coincides with the 100th anniversary of the Pentland Brands business. “100-1-0” focuses on...

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Fashion |INTERVIEW

SeaVees: “The coolest brand story that you’ve never heard of!”

The original casual sneaker brand, SeaVees is introducing its Californian lifestyle to the UK market, to coincide with its 10th anniversary following its relaunch by chief executive and designer Steven Tiller, with a little help from its UK-based partner, Pentland Brands, which was announced as a shareholder of the brand last year. At the...

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Business

Pentland Brands picks majority stake in SeaVees

Pentland Brands has decided to invest in the Californian casual lifestyle sneaker brand, SeaVees, supporting latter’s ambition to grow the business within the US and internationally. Chirag Patel, Global Strategy Director, Pentland Brands said in a statement, “Our portfolio development program looks for high potential, high growth brands, so...