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Retail|REPORT Featured

Shoppers crave in-store tech, like VR and smart-fitting rooms

The British high street may be under threat thanks to the rise of e-commerce and m-commerce, but consumers love for the high street endures as it holds a pivotal role in shopping journeys. However, more and more consumers are seeking out digital experiences in physical stores, such as smart fitting rooms, touch-screen technology and virtual...

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