SmartWool news and archive

Smartwool launches hiking sock made from discarded socks

Active apparel manufacturer Smartwool announced the launch of the ‘Second Cut’ hiking sock, its first circular sock made from old, discarded socks sent in by customers. Smartwool intends to shift its business towards a circular model by collecting materials for repurpose and reuse. The brand initiated a take back program in April 2021,...

BusinessFeatured

VF Corp names appointments at multiple brands in leadership shake up

VF Corporation has announced a string of promotions and appointments at four of its portfolio brands, including Dickies, as it shakes up its leadership teams. The previous brand president of Altra, Todd Dalhausser, has been appointed global brand president of Dickies, where he will report to VF’s interim president and CEO, Benno Dorer, and serve...

PeopleFeatured

VF announces leadership changes at The North Face, Smartwool

VF Corporation has appointed Travis Campbell to the position of Vice President, General Manager, The North Face, Americas, who most recently served as president of VF’s Smartwool brand. The company said, Jennifer McLaren will succeed Campbell as President, Smartwool. McLaren most recently served as CFO of Smartwool. “Travis’s deep experience in...

Business|UPDATE

VF Corporation completes acquisition of Icebreaker

VF Corporation has completed the previously announced acquisition of Icebreaker Holdings, Ltd., Holdings, Ltd., a privately held company based in Auckland, New Zealand, which offer products made from Merino wool, plant-based fibers and recycled fibers. Following the completion of the transaction, Icebreaker Holdings is now a wholly owned...