Snow Peak news and archive

Megatrend: Consumer Lifestyle Shift to Urban Outdoorsmen

Of the many trends accelerated by the COVID-19 pandemic in the US and Europe, the sharp increase in city-dwellers seeking outdoor experiences presents a notable opportunity for brands. As urban and outdoor lifestyles coalesce, young urban consumers now seek to integrate a growing interest in outdoor activities with their city lifestyles for a...

Retail

Snow Peak opening its first UK store

Japanese outdoors and lifestyle brand Snow Peak will open its first UK outlet with a flagship store on Regent Street St James’s within St James’s Market, the joint venture between The Crown Estate and Oxford Properties. The 4,300 square foot store will be split over three floors and will showcase Snow Peak’s Japanese camping equipment, gear and...