Social Media Campaign news and archive

Fashion influencer marketing: 4 best practices for a killer campaign

Today’s fashion-forward consumer is just as likely to buy a skirt on their smartphone after seeing it on TikTok as they are to pick one up browsing in a department store. That’s to say that the way people learn about fashion trends, shop for the latest styles, and share their views on the fashion industry has changed enormously in the last few...

Design

Innovative ideas from Uniqlo

Uniqlo is to implement an experiential and social media campaign that will see the public using their footsteps to power displays at its two flagship London stores during October, using an innovative floor surface that converts footsteps into energy. The campaign developed by integrated creative agency BD Network aims to drive footfall into the...