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Increasing female purchasing power, a boon to the golf apparel market

As more women play golf and female purchasing power is growing globally, so are the sales of specialised apparel for this sport. The women’s segment is now bigger than any individual product category in golf, according to the ‘Purchasing Power of Women in Golf’ study released by Golf Datatech. “We estimate the total U.S. golf equipment business,...

1 Dec 2021