SS27 news and archive

Pitti Uomo 110: Loud beats, quiet collections

On the grounds of the Fortezza da Basso, Florence, where temperatures surpassed 30 degree celsius, several brands blasted music at their neighbours simultaneously. Pitti Uomo 110 was loud, at least acoustically. The collections themselves were subdued in contrast. They were more minimalist and cleaner, with a focus on materiality and artisanal...

Fashion

Between suit and apron: Simone Rocha questions classic masculinity

Simone Rocha brought her first menswear collection to the grand stage of Pitti Uomo, reflecting on contemporary masculinity. On Thursday evening, the Irish designer presented her spring/summer 2027 looks as a guest designer at the Florentine menswear trade fair. The show took place in the magnificent theatre hall of the Teatro della Pergola. The...

Featured

Fashion

Menswear put to the heat test: Pitti Uomo street style

Pitti Uomo has always been considered the unofficial start of the menswear season, once again gathering the international fashion crowd in Florence. As a staple in the menswear calendar, the trade fair combines presentation and production like few other formats. It sets the stylistic tone for upcoming collections and street style discussions...

Fashion

Peninsula heads to Dubai and launches father and son line

Florence - Italian swimwear brand Peninsula presented its new father and son line at Pitti Uomo this week. The line extends the brand's offering to children for the first time. The brand was founded in Rome by Edoardo Pasolini in 2018. Last year it announced the entry of A. Moda spa into the project through a five-year exclusive worldwide...

Fashion Partner Content

Cup of Joe SS27: the matching set, made for summer

Denim is a summer staple, not just a cold-weather one. The real question for Spring/Summer 2027 is how light it can go, and how easily it styles. Cup of Joe answers by lightening up across the board. Linen, lightweight denim and striped fabrics lead the way, and the coordinated set steps forward as the season's commercial hero. The idea is...

Fashion Partner Content

A fish named Fred SS27: 'Colours of the Caribbean' brings a summer atmosphere to the stores

For the spring/summer 2027 collection, A fish named Fred takes its retail partners on a journey to the Caribbean islands. With the theme 'Colours of the Caribbean', the brand focuses on colour, freedom and the relaxed atmosphere of island life. An SS27 collection that works well both on holiday and in the city. Caribbean inspiration The...

Featured

Fairs

Poolside and problems: Pitti Uomo makes an energetic start to SS27

Pitti Uomo dived gracefully into the new season on Tuesday. For its 110th edition, the Italian menswear trade fair is themed around “the pool”, taking a momentary dip into cool waters amid summer temperatures before the industry's problems resurface. Italian menswear generated a turnover of 11.2 billion euros in 2025. This represents a 2.2...

FashionPress Release

New knit capsule collection: Marc Cain brings lightness in knitted form

Airy, light and technologically pioneering: the summer capsule collection redefines knitwear. It embodies a modern femininity characterised by softness and refined knit craftsmanship. Combined with flowing fabrics and delicate lace, it creates a modern, feminine look for the warm season. An innovative highlight of the collection is the openwork...

Fashion Partner Content

GAS unveils the Spring/Summer 2027 collection: Made in Italy denim as a new expression of authenticity

The spring/summer 2027 collection by GAS is a journey through diverse summer destinations, each with its own identity, aesthetic and attitude. The season builds a coherent narrative that evolves with each delivery, from the essential, refined approach of Saint-Malo to the free-spirited, sunny energy of Ibiza. Denim remains the central,...

Featured

Fashion |Interview

Trend expert Julian Daynov: “The loudest brands will not define the future”

The Pitti Uomo menswear trade fair is just around the corner, bringing with it the first insights for spring/summer 2027. Trend expert Julian Daynov explains what will shape the upcoming menswear season. He covers everything from new silhouettes and materials to the colour palette, and addresses how brick and mortar retail can regain relevance...

FashionPress Release

Ferragamo presents new pre-spring 2027 collection

For pre-spring 2027, Maximilian Davis continues to explore the period of Ferragamo's founding—the 1920s—re-examining it through the prism of modernity and the house's historical codes. The expressive elegance of the era's stars and their liberated style of dress return to the forefront. They are now accompanied by the artists and creatives who...

RetailPress Release

Li & Fung expands Vera Bradley into apparel, building on strong home category momentum

Li & Fung Limited, the world's leading supply chain solutions partner for consumer brands and retailers, today announced the expansion of its licensing partnership with Vera Bradley into apparel, building on the strong performance of its existing soft home business launched in early 2025. The agreement, facilitated by Vera Bradley’s licensing...