SS27 Double denim trend at Conner Ives, Zimmermann and more
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The rise of double denim and head-to-toe denim looks was a defining feature of the SS27 ready-to-wear runways, as highlighted by several industry sources. Across the global SS27 fashion circuit, denim accounted for an average of 7 percent of all runway looks, according to T-Fashion, driven largely by coordinated sets and tailored denim separates.
Affectionately known as the ‘Canadian tuxedo’, the trend gained significant momentum during the SS27 menswear collections before carrying through into the womenswear shows.
As reported at the time by FashionUnited, styling matching denim tops and bottoms offers designers an opportunity to demonstrate to retail buyers and store staff how individual pieces can be merchandised and sold together as a coordinated look, encouraging a more complete, multi-item purchase rather than a single-item sale.
A range of washes and weights could be seen for jackets, jeans, skirts and other items. Decoration came in the form of stencils, embroidery and even feathers.
Dark Washes
Gabriela Hearst SS27
A double zip front jacket with vertical stitched seams It finishes with a clean spread collar and tailored cuffs and matching high-waisted, slim-leg pants with a tailored hem. It was styled with a striped sweater and cowboy boots.
Tibi SS27 by Amy Smilovic
A structured dark indigo denim jacket with snap fasteners and slit pockets accented by visible gold topstitching paired with matching relaxed, straight-leg jeans. the ‘Brannon’ snake embossed illusion boot accessorized the look.
Zimmermann SS27
A denim jacket with layered capelet frills and sharp shoulder proportions, paired with matching dark-wash wide-leg jeans with wavy, structural seam ruffles along the outseam. The look was styled with a semi-sheer unbuttoned plaid shirt and matching plaid pouch bag.
Medium Blue Washes
Aknvas SS27 by Christian Juul Nielsen
A shield-shaped denim panel cropped top featuring a high neck, open back, and a curved hemline in a medium blue wash, accented with a tan leather brand patch on the left chest and matching wide-leg, low-slung blue jeans featuring ruffles on the hips, frontal stitched seams and a belt with silver buttons.
Conner Ives SS27
A collarless, medium-wash jacket with pink tab fasteners and matching straight-leg jeans featuring patterned metallic embroidery along the front pockets and down the outer side seams, with a lace-up ankle detail. Accessories included a purple cowboy hat and lavender strappy sandals.
Sabyasachi Mukherjee SS27
A tailored horseshoe-cut denim vest worn over a button-up denim shirt in a lighter wash paired with straight-leg jeans, oversized sunglasses, a brown suede and sheepskin shoulder bag and a jeweled tiger brooch at the collar.
Light Washes
Acne Studio SS27 by Jonny Johansson
A white denim jacket and matching slim-fit jeans detailed with a faded blue floral print; styled with a ruffled blouse, portrait pins, a structural green hat and cowboy boots.
Christian Cowan SS27
A light-wash ‘inside-out’ collarless denim jacket with black velvet frog fastenings and a medium-wash placket, hem and cuffs with coordinated wide-leg, relaxed-fit light-wash jeans and velvet pockets. Accessories included a high-neck black velvet collar scarf and a long black chain necklace.
Aknvas SS27 by Christian Juul Nielsen
An acid-washed denim jacket with tiered ruffles at the hem, flounced cuffs, and white lace underlays; paired with coordinating wide-leg denim pants featuring ruffles on the hips and frontal stitched seams.
Decorated Denim
Marques'Almeida SS27
A dark indigo short-sleeved peplum top with oversized ruffles across the shoulder paired with matching wide-leg pants, both heavily detailed with frayed, 3D-effect denim rose appliqués.
Shiatzy Chen SS27
A cropped floral chore jacket with metallic buttons and matching wide-leg pants with a painterly ink-inspired floral design. Styled with a blue textured bucket bag with top handles, a black floral necktie and black patent footwear.
Venerdi Pomeriggio SS27 by Vivetta Ponti
A long-sleeve blue denim shirt with a ruffled yoke and decorated with floral embroidery. Mid-rise denim culottes with embroidery and a trim of long green feathers along the bottom hem. Accessories included a matching denim bonnet tied under the chin, a small denim pouch drawstring bag with gold rope handles, and lace-up knee-high denim boots.
Jackets and skirts
Laquan Smith SS27
A dark-wash, raw denim jacket with architectural padded shoulders, a high mandarin-style collar, and flap pocket detailing paired with a matching knee-length pencil skirt featuring a thigh-high zipper slit.
Romeo Hunte SS27
A dark indigo denim jacket with a high-standing collar, zip accents, and a flared peplum waist, paired with a matching column-style maxi skirt with an exaggerated high leg slit. Strappy ankle strap sandals completed the look.
Ujoh SS27 by Mitsuru Nishizaki
A cap-sleeved ultra-cropped denim trucker vest featuring exaggerated shoulders, front button closures, and chest flap pockets with lighter contrasting lining exposed underneath. A high-waisted asymmetric matching maxi skirt featuring mismatched draping, a distinctive diagonal cutaway hemline that exposes layered underskirts. Accessories included a black leather belt and black patent mules.