storyselling news and archive

4 ways storytelling can make your wholesale business more sustainable

When it comes to wholesale selling, storytelling has become paramount for brands to engage with customers digitally and remotely. Better storytelling means investing in content production and this can be daunting for brands of all sizes. However, the benefits of better storytelling can make your process more efficient, engaging, and sustainable....

BusinessPartner Content

"No sample, no sale!" Busting the myths of selling without samples Pt. 2

Sample reduction is on the rise, and at HATCH we took a good look at the myths surrounding selling without samples. In the first part of our mini-series we discussed the buyer’s perspective of selling without samples. This time we’ll focus on the sales representatives’ perspective. Let’s take a look at the most common...

BusinessPartner Content

"No sample, no sale!" Busting the myths of selling without samples Pt. 1

2020 has been a rollercoaster for fashion brands in many ways. Due to the global pandemic, shops and showrooms have had to close their doors, people have not been allowed to travel, and many samples could not be produced. Brands have been forced to radically question, review, and reinvent the way they operate on a daily basis. As a result,...