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‘The TikTok Effect’: How the social platform drives fashion searches

Viral social media platform TikTok is increasingly becoming a fashion authority online, with many young consumers looking to the app for fashion inspiration. According to Google Trends, global searches for the keyword ‘TikTok fashion’ have tripled since January 2020, up 195 percent. After the term ‘TikTok leggings’ increased on Google by 1,150...

5 Mar 2021