Stylight news and archive

Fashion search platform Stylight names new CEO

Stylight, an online search platform for fashion, beauty and home products, has named Florian Geuppert as its new chief executive. Geuppert was previously the CEO of Digital Content Group, part of the Holtzbrinck Group, and earlier in his career was managing director of BoD Books on Demand and chief financial officer of FriendScout24. He succeeds...

Fashion Featured

‘The TikTok Effect’: How the social platform drives fashion searches

Viral social media platform TikTok is increasingly becoming a fashion authority online, with many young consumers looking to the app for fashion inspiration. According to Google Trends, global searches for the keyword ‘TikTok fashion’ have tripled since January 2020, up 195 percent. After the term ‘TikTok leggings’ increased on Google by 1,150...

Fashion

The Queen’s Gambit and The Crown drive November fashion searches

Netflix shows The Queen’s Gambit and The Crown have been driving fashion searches this month as viewers scramble to replicate the characters’ vintage looks, according to online search platform Stylight. The Queen’s Gambit, a Cold War-era show chronicling the rise to fame of chess prodigy Beth Harmon as she battles drug addiction, has been a...

Fashion Featured

Tie dye, yoga and retro brands: The top sportswear trends of 2020

Online search platform Stylight has released a sportswear report detailing which styles and products were trending this year. The platform registered a 55 percent increase in clicks on sportswear in 2020 compared to 2019. Due to Covid-19, there was a 300 percent spike in clicks on yoga, as people in lockdown looked at the activity for its stress...

Fashion Featured

Consumer interest in loungewear, lingerie and activewear surges amid lockdown

The current lockdown measures implemented across the globe are changing people’s shopping behaviors, with consumers showing a marked increase in certain items including loungewear, lingerie, activewear, beauty and home decor. Last month, prime minister Boris Johnson announced the immediate closure of all ‘non-essential’ stores across the country...

Fashion

Infographic: London Fashion Week AW17 social engagment in Numbers

London - Those who were unable to attend London Fashion Week Autumn/Winter 2017-2018 season in person last week were certainly not left behind, as this season saw brands and designers alike engaging with social media like never before. British high street favourite Topshop has been highlighted as the social media winner of the LFW AW17, as the...

Retail

Stylight launches in Ireland

Stylight, online aggregator lifestyle platform, has launched in Ireland with its debut Irish country-specific website, www.stylight.ie. The new content and commerce Irish platform offers a curated selection products from global partner stores and brands, such as Asos, Marks & Spencer and Pretty Little Thing as well as popular local brands such...

Retail

Infographic - online shopping habits of British consumers

Did you know that Britain’s favourite time to shop is Monday evening? Or that the colour that was bought most is navy blue? The online buying behaviour of British consumers has now been mapped out by Stylight in a comprehensive report which can help inform business decisions in the digital fashion industry. Stylight, a fashion aggregator founded...

Retail

Infographic - What can e-tailers expect from the December holiday shopping month?

As the holidays are nearing, e-tailers are starting to prepare themselves for what is generally seen as the busiest month of the year. It is expected that 20 percent of all online spending will happen in December, according to fashion platform Stylight which has consulted the Adobe Digital Index. Take a look at the infographics below to find out...

RetailFeatured

What can e-tailers expect during the Christmas shopping month?

With the holiday season looming closer, the time has come to start stocking up on presents. Unsurprisingly, many retailers view December as the month that can make a difference and turn even the gloomiest year into a success. Even less surprising is the boom in internet shopping: 20 percent of all online sales will happen on the web, predicts...

Design

Stylight expands in London and New York

Stylight, online platform that offers a curated selection of fashion from a number of apparel e-tailers, is currently establishingoffices abroad in London and New York as the e-commerce site continues to expand. The e-commerce platform is currently present in 14 countries, including Austria, Switzerland and the Netherlands and aims to create its...