Summit news and archive

Boohoo hires Summit to reshape its PPC activity

Online fashion pure-player Boohoo.com has appointed Summit to reshape its paid search strategy in the UK, Ireland, US and Australia following a competitive pitch. The online retailing specialist aims to revitalise Boohoo.com current strategy, focusing on new customer acquisition, traffic growth as well as online efficiency and optimisation....

Fashion Featured

Decoded Fashion London Summit: Will mobile technology make or break the fashion industry?

Of all the questions thrashed out at the Decoded Fashion London Summit this week, there’s one that has been particularly sticky - is the way in which brands and retailers use technology now, going to make or break their future business? From All Saints and Topshop to BirchBox, River Island, Net-A-Porter, Amazon and ASOS, all the major players,...

Fashion

Why UK retailers should invest in faster websites

“There is significant revenue to be recovered by making sites work faster. In some cases this amount could be enough to open a brand new store,” stated Hedley Aylott, CEO of Summit, e-commerce specialists in a new report which researched the speed of UK retail websites. According to Summit, websites that are too slow to load pages cost the...