Super Bowl news and archive

Kanye West reveals Super Bowl ad brought in nearly 20 million dollars

Controversial rapper and entrepreneur Kanye West has once again made headlines after revealing an unconventional ad during the Super Bowl to promote his merchandise. In the commercial, West is seen filming himself on an iPhone in the back of a vehicle, while calling on viewers to visit his e-commerce store, Yeezy.com, where he said he has “got...

Fashion

Super Bowl arrivals are fashion's new red carpet

Celebrity arrives at the Super Bowl has become a prominent trend, with fashion brands capitalizsng on the opportunity to dress sports stars and tap into a previously overlooked demographic. Notably, Travis Kelce, the Kansas City Chiefs' tight end, donned a custom Amiri black sequined bouclé suit, while his girlfriend, singer Taylor Swift,...

Fashion |In Pictures

Usher drops Super Bowl collection with Mitchell & Ness

The NFL has dropped an apparel collection with eight-time Grammy winner Usher and sportswear brand Mitchell & Ness following the singer’s Apple Music Super Bowl LVIII Halftime Show on February 11. The limited edition six-piece collection features new custom graphics across a football jersey, a coaches jacket, T-shirts, hoodies, and crewneck...

Business |Interview Featured

The past, present and future of the Super Bowl’s multi-million dollar ads

The final line up for the Super Bowl LVIII has been decided. The Kansas City Chiefs and San Francisco 49ers are preparing to face off. For some, this is a cause for celebration – for fans of both the teams and for Taylor Swift, the billionaire Chiefs guest that has become a regular fixture at recent games. For others, while we patiently await...

Fashion

Wife of 49ers fullback Kristin Juszczyk signs NFL deal

Ahead of the Super Bowl LVIII, it has been revealed that Kristin Juszczyk, the wife of fullback Kyle Juszczyk of the San Francisco 49ers, one of the two teams playing this year, has signed a licensing deal with the National Football League (NFL). Juszczyk had been building up a name for herself in the realm of fashion, designing game-day fits...

Fashion |In Pictures

Boss unveils Super Bowl collection with NFL

German fashion brand Boss has unveiled a limited-edition exclusive collection with the National Football League (NFL) celebrating the “spirit and excitement” of the Super Bowl LVIII, which takes place in Las Vegas on February 11. The seven-piece gender-neutral capsule collection features a softly padded piqué jacket, T-shirts in stretch jersey,...

Fashion |In Pictures Featured

Fashion and the Super Bowl: A run down of the industry’s most impactful commercials

The final picks for the Super Bowl, the National Football League’s (NFL) championship event, are beginning to narrow down. Next to this, brands that have snapped up a famously prime ad spot during the game are also preparing to unveil their always highly anticipated commercials. Now worth around seven million dollars, these 30-second slots are...

Business

Searches for Rihanna’s Fenty Beauty soar following Super Bowl performance

After a five-year hiatus from performing, Rihanna took to the Super Bowl for a highly anticipated show during the American football halftime event, in which she sported pieces from Loewe, MM6 and Alaïa, as well as a baby bump. But it wasn’t just her fashion and news of her second child that had people talking. Part way through the 13-minute...

Fashion |Beauty

E.l.f. Cosmetics airs first TV commercial during Super Bowl

Beauty brand E.l.f. Cosmetics tapped actress Jennifer Coolidge to star in its first-ever TV commercial, which debuted during the Super Bowl in the US. The TV advert, co-written by ‘The White Lotus’ creator Mike White, celebrated the beauty brand’s best-selling Power Grip Primer, which has become a viral hit on TikTok for its ability to grip...

Fashion |In Pictures

Christian Siriano reimagines ‘Cher Horowitz’s’ yellow plaid suit for Super Bowl ad

Rakuten, the shopping platform that offers Cash Back and rewards, has tapped fashion designer Christian Siriano to reimagine Cher Horowitz’s’ iconic yellow plaid suit from the ‘Clueless’ film for its Super Bowl advert. In the 30-second spot, Alicia Silverstone reprises her role as Cher Horowitz, playing a high school student in a debate...

Fashion

In Pictures: Lady Gaga wears Atelier Versace during Super Bowl performance

Singer and actress Lady Gaga took the centre stage for the halftime performance of the Super Bowl once more this year, stunning the crowds gathered in Houston, Texas. The American artist surprised viewers by jumping off a retractable roof into the stadium wearing a custom made outfit from Atelier Versace and belting out a number of her key hits....