Supra news and archive

Sascha Weil appointed Brand Director, EMEA at Supra

Sascha Weil has joined Supra Footwear as Brand Director for the EMEA region. The company said in a statement that Weil’s tasks and responsibilities at Supra include leading the brand to further growth and underlining Supra’s roots of being the maverick in the footwear business. Commenting on his new role at Supra, Weil said in a media statement:...

Business

K-Swiss Global Brands acquires Supra Footwear

London - K-Swiss Global Brands has added One-Distribution, parent company of Supra Footwear and KR3W Denim to its portfolio as it seeks “to become one of the world's leading multi-brand companies”. One-Distribution is a leading skate-inspired apparel and footwear manufacturer and its brands Supra Footwear and KR3W Denim will be added to the...

Design

Supra expands e-commerce into Europe

One Distribution, the owners of street footwear brand, Supra, has announced the expansion of its e-commerce site into four key European markets. From this week, the iconic footwear brand’s products will now be available to purchase online to consumers in the UK, France, Spain and Germany. “Supra has had a lot of success with e-commerce in the...