Swear footwear relaunches to offer luxury customisation
Footwear brand Swear, which was founded in 1997 and is known for its cool 90s hybrid sneakers, is relaunching as the world’s first customisable luxury trainer brand. “It’s a real first. It’s about changing customer behaviour. It was e-commerce in the 90s and 00s, the next wave is customisation and democratising it,” explains Mario Muttenthaler,...
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