S***R Greatest Hits Volume 1

Shoe brand S**R (SWEAR) has always attracted the creative types of the music and fashion industry. It all started in 2001, when the partnership of Cordwainers graduates, headed by founder Jose Neves and brand manager Jorge Sampaio, launched their first flagship store on Carnaby Street. Designer Matthew Williamson, Thom York from Radiohead, musicians, Skin, Nouvelle Vague, The Horrors and The Teenagers, have all been spotted wearing S**R shoes.

To launch their AW09 collection, S**R released a CD-lookbook project called Greatest Hits Volume 1. With the CD everything all the usual suspect are in place. The artists have become models, photographer Mattia Zoppellaro captured the musicians, and bands such as Vincent Vincent & the Villains, Stricken City, Twisted charm and Part Chimp are featured on Volume 1.

S**R’s current collection features a collaboration with Graffiti artist 'Best One' and 'UK denim brand Denim is Everything'. For this season, the cult shoe label also presented its third season of 'Fred Perry by S**R' and introduced the follow up range of ‘I S**R by Hummel’.

S***R is distributed in UK, Japan, France, Germany, Italy, Spain, Scandinavia, Benelux, Hong Kong, and USA, and is stocked in renowned shores such as Galleries Lafayette, Harvey Nichols, Playground, Opening Ceremony and yoox.com.