tenson news and archive

New Wave Group acquires Swedish outdoor brand Tenson

New Wave Group has acquired 100 percent of the shares of Swedish outdoor and lifestyle brand Tenson. Founded in Varberg in 1951, Tenson has been undergoing a restructuring and repositioning process over the past four years, encompassing its brand, product, marketing, sales, and channel strategies. New Wave Group, also a Swedish business, said...

Fashion

Tenson chooses Wellcreative for re-positioning

The Swedisch Outdoor and leisure apparel brand Tenson, has selected Amsterdam based Wellcreative to re-position the brand in Europe. Tenson was founded in 1951 in the Swedisch village Varberg and has become an important outdoor and leisure apparel brand in many countries in Western Europe. The need for the current re-positioning is to avoid...