Tenson chooses Wellcreative for re-positioning

The Swedisch Outdoor and leisure apparel brand Tenson, has selected Amsterdam based Wellcreative to re-position the brand in Europe. Tenson was founded in 1951 in the Swedisch village Varberg and has become an important outdoor and leisure apparel brand in many countries in Western Europe. The need for the current re-positioning is to avoid ageing of the brand. Beside a lot of strategic work Wellcreative is involved in the product branding, de development and implementation of the communication concept, the development of the website and the design of a new exhibition stand.

Untill recent Tenson has worked with a Swedisch agency. The Dutch agency Wellcreative was selected because of its extensive experience with fashion and sport brands across Europe. At this moment more then half of Wellcreative's clients are from outside of The Netherlands.