Theo Paphitis news and archive

Boux Avenue reports “significant progress” following its 2019 review

Lingerie retailer Boux Avenue, part of the Theo Paphitis Retail Group, has reported that total sales increased by 9.1 percent in the year to March 31, 2021, compared with the same period in 2019. The retailer describes the growth as an “amazing performance” considering its stores were closed for more than half of the year due to the pandemic,...

FeaturedMember

Business

Boux Avenue reports sales growth in challenging market

Lingerie brand Boux Avenue reports total UK sales increased by 11.2 percent to 49.4 million pounds in its sixth full year of trading in the UK. In the year ending April 1, 2017, Boux Avenue saw like-for-like growth of 7 percent, which it states was delivered through “continued online success”, which grew by more than 30 percent. However, the...

FeaturedMember

Business|INTERVIEW

Theo Paphitis: Boux Avenue has “come of age”

Lingerie brand Boux Avenue has come a long way since launching five years ago, with chief executive Theo Paphitis declaring that the high street brand has “come of age,” and ahead of its busiest time of year Christmas, FashionUnited caught up with him at the brand’s festive campaign launch party to discuss the retailer’s success and ambitions,...

Retail

Boux Avenue to open Oxford Street store

Lingerie retailer Boux Avenue has announced that it will open a flagship store on London’s Oxford Street, later this year. The 3,000 square foot store will become the most central London store for the retailer and is expected to open as early as September or October. It will offer the brand’s full range of lingerie, swimwear, nightwear and...

Design

Boux Avenue opens first airport store

Boux Avenue, the lingerie chain owned by entrepreneur Theo Paphitis, is opening its first everairport store this week at Manchester Airport’s Terminal One. The store, which will mark the brand’s 22nd outlet, will sell bikinis and kaftans, as well as lingerie and nightwear to travellers looking for last minute holiday purchases. Commenting on the...