Thread news and archive

M&S acquires Thread to accelerate its personalisation plans

British retailer Marks & Spencer has acquired the intellectual property, including the source code and algorithms developed by personalised fashion marketplace Thread to accelerate its personalisation capabilities. In a statement, M&S said that the acquisition will allow it to integrate “cutting-edge proprietary tech” into the M&S website as it...

Fashion

H&M launches styling and shopping app for men

H&M UK has launched the ‘Sorted by H&M’ app, a new personalised styling and shopping platform for men offering guidance and inspiration, alongside a “seamless shopping experience optimised to their behaviour”. The app has been tailored to men’s needs and behaviours when shopping, explained H&M in a press release, and houses only H&M menswear...

Fashion

H&M invests in AI ecommerce site

London-based menswear ecommerce startup Thread has set out to make styling much easier for male consumers and just received 3 million dollars from H&M to do so. The H&M Group’s investment arm, H&M CO:LAB has funded many innovative fashion startups that focus on technological or sustainable initiatives, such as Aday and Worn Again. Thread is...

Business

Thread raises 4 million pound investment

London - Thread, the London-based online personal styling and shopping service for men, has raised 4 million pounds in a Series B funding round led by venture and growth investor Beringea and existing investor Balderton Capital, to help boost its customer base. The latest investment round see the total funds raised by Threads hit close to 11...

Business

Thread raises 5 million pounds in funding

Online personal stylist and shopping tip service Thread, has just raised 5 million pounds in a funding round led by venture capital firm Balderton Capital. "Thread’s commitment to innovating the digital user experience is exactly why we at Balderton chose to back them," explained the capital firm in a statement on its newest investment. The...