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10 success principles for a rewarding trade fair appearance in 2022

New year, new impulses: Dr. Marc Schumacher, co-CEO of Avantgarde and expert on the Experience Economy, provides tips for the development and design of trade fair stands that are worth the investment. An industry in on/off mode: The pandemic has also taken its toll on the trade fair sector. Swinging back and forth between the classic indoor...

20 Dec 2021