TRADEFAIRSEASON news and archive

New Italian trade fair to host first B2C fashion and music format

In a joint venture aiming to break new creative ground, Fiera Milano and M. Seventy's Massimiliano Bizzi have announced 'Purple-Sign of the Times', Milan's first combined fashion and music consumer event, set to launch in September 2025. The three-day exhibition at Milan's Rho complex represents a strategic departure from traditional trade show...

FairsFeatured

Seek settles into solo presence while looking ahead to new plans

German event organiser Premium Group presented its last remaining trade show, Seek, parallel to Berlin Fashion Week last week. The trade show, which specialises in streetwear labels and sustainably oriented brands, showcased a selection of well-known names such as Lyle & Scott and Veja as well as some newcomers over its two day span. In addition...

FairsFeatured

CHIC Shanghai: Rising frequencies despite lack of international flair

The Chinese clothing industry is only slowly on the road to recovery. Instead of distant exports, the domestic market and neighbouring countries such as Russia and South Korea appear to be a high priority for many clothing suppliers. Western markets in North America and Europe are proving more difficult after the end of the pandemic, partly due...

Background

What is the function of fashion trade shows and when do they take place?

Trade shows are important events in the fashion industry that kick off the new season for brands and retailers. In this article, we’ll tell you all you need to know about fashion trade shows: What exactly are they? Who are the visitors and exhibitors? And why are they so important? We’ll also include some examples of some of the biggest trade...

FairsFeatured

10 success principles for a rewarding trade fair appearance in 2022

New year, new impulses: Dr. Marc Schumacher, co-CEO of Avantgarde and expert on the Experience Economy, provides tips for the development and design of trade fair stands that are worth the investment. An industry in on/off mode: The pandemic has also taken its toll on the trade fair sector. Swinging back and forth between the classic indoor...

FairsPartner Content

Texworld Evolution Paris - Le Showroom returns from July 5th to 9th 2021

This physical event for the fashion industry professionals will therefore be held in Paris the first week of July. This format, successfully developed by Messe Frankfurt France, allows to maintain exchanges with fabrics and finished products manufacturers, while respecting sanitary regulations. Faced with the uncertainties related to the...

FairsPartner Content

Berlin Fashion Week: Berlin becomes the European Capital of Creative Industries for a Sustainable Future

The Berlin Fashion Week is transforming itself and entering the year 2021 strengthened: With the next fashion week (January 18 to 24, 2021), the German capital will position itself as the European Capital of Creative Industries. The repositioning is the expression of a collective spirit of optimism that is shared and promoted by all those...

FairsPartner Content

Denim Première Vision launches the Digital Denim Week next 30 November to 4 December 2020

Denim Première Vision is introducing a new event format: the DIGITAL DENIM WEEK. This 100% digital show will fully replace the physical edition of the show initially scheduled for 24 and 25 November in Berlin, assisting and accelerating the industry’s growing move to digital, where initiatives are being strongly catalyzed by the health crisis....

FairsPartner Content

CHIC Shanghai, September 23 to 25, 2020

• A total number of more than 43,000 visitors of CHIC Shanghai • Upward trend: the Chinese trade shows positive figures again • Interest in fashion: increased demand for new but high quality trends • Sustainability in fashion is a key issue at the fair As the first fashion event after the outbreak of the pandemic, CHIC Shanghai welcomed a total...

FairsPartner Content

CHIC restarts fair business with successful debut in Shenzhen

• Successful debut: More than 42,300 visitors at the first GREATER BAY AREA INTERNATIONAL TEXTILE & APPAREL EXPO including CHIC SHENZHEN • China's economy: Recovery and a growth forecast of 3.2 percent in the second quarter • Core topics of trade and industry: "Sustainable fashion", "Creative design", "Supply chain construction" • Service...

FairsFeatured

EuroShop: These are the trends for the store of the future

Every three years, the international retail scene meets at the EuroShop trade fair. On a packed exhibition site, around 2,300 exhibitors from 57 nations presented the entire spectrum of stationary stores that are now increasingly digitally oriented in 16 exhibition halls. Digitisation: trending topic par excellence The trending topic of the fair...

Fairs|ROUNDUP Featured

Pure London: Business as usual despite Storm Ciara and Brexit woes

London - UK fashion trade show Pure London had a bumpy start on Sunday, with Storm Ciara battering the UK and resulting in many of the country’s transport services being temporarily closed. But despite the setback and a quiet first day, the fair, which took place between 9 - 11 February at Olympia London, celebrated a generally upbeat AW20...