tv advert news and archive

William and Son debuts TV advert

Mayfair-based department store William and Son has launched its first-ever television campaign to be broadcast on Sky AdSmart, as it looks to create “large scale brand awareness”. The ‘From The Heart of Mayfair’ TV advert was shot in their two-story Mayfair flagship store on Bruton Street. The brand worked with Sky on the advert to target niche...

Fashion Featured

John Lewis launches first-ever spring campaign

Department store John Lewis has launched its first-ever above-the-line marketing campaign to advertise its spring/summer season on TV. The move marks a change in direction for the department store as it usually runs its TV campaigns during Christmas and clearance sale periods only. The product-focused advertising campaign, named ‘Spring: we’ll...