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Why Stores and E-commerce Need Each Other

Growth in fashion retail is almost all happening online with only modest gains, if any, from stores. But this doesn’t mean stores aren’t still valuable, quite the opposite. Stores perform a range of functions that digital cannot. They provide a tangible, experiential encounter with the product and the brand. Stores offer a place to pick up...

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Fashion Forward: What’s Next for Omnichannel Retail

For fashion brands, the seismic shift to e-commerce is here to stay. Yet stores have a vital, ongoing role to play. The store experience must evolve, however, just as the online experience must be reimagined in a more “physical” way. Retailers that can successfully integrate online and offline assets will be better able to thrive in a post-COVID...