Ultimo news and archive

Ultimo to pull out of the UK and focus on South Asia

Lingerie firm Ultimo, founded by Baroness Michelle Mone, is set to wind up its business in the UK after 22 years. The company will continue trading from its online website until April 15, while its concession stands across the country have already been closed. However, Ultimo will maintain its presence in South Asia, manufacturing and selling...

Business

Ultimo: Annual pre-tax loss widens to 3.9 mn pounds

British lingerie brand Ultimo has reported a pre-tax loss of 3.9 million pounds (5.1 million dollars) and sales of just 2.2 million pounds (2.8 million dollars) in the year to December 31, 2016, due to costs, expenses and 2 million pounds (2.6 million dollars) in writedowns of intangible assets, reports This Is Money. The report added that these...

People

Michelle Mone resigns from Ultimo board

Michelle Mone, founder of lingerie and swimwear brand Ultimo, has stepped down from her label's board and its parent company MJM International. Her resignation comes after she was appointed as the leader of a large government review on supporting business start-ups in disadvantaged communities earlier this month. "As such, Michelle will spend...

Fashion

Ann Summers CEO honored with Lifetime Achievement Award at UK Lingerie Awards 2014

Jacqueline Gold, Chief Executive Officer at Ann Summers was presented the lifetime achievement award during the 2014 edition of the UK Lingerie Awards. During the ceremony, which was held at the Freemasons' Hall in London last night, the winners of this year's awards were revealed. Debenhams was crowned as the UK's Favorite Lingerie Retailer...

Video

Ultimo’s “human” bra

Scottish-based lingerie brand Ultimo unveiled the world’s first “human” bra in Glasgow for SportsAid Scotland, ahead of the start of the Commonwealth Games this week. The charity stunt featured more than 30 Scottish gymnasts to create a 10 foot 3D bra formation in George Square, one of the city's key Commonwealth Games areas. Ultimo founder...

Design

Body; new topic at Pure London

Body seems set to be a big topic at this year's Pure London show at Kensington, Olympia, London. The team at Pure have announced an unmissable line up of industry pioneers to speak, such as Michelle Mone OBE whose confirmed to deliver a keynote speech on Monday 20th August. The founder and co-owner of MJM International will divulge top tips on...

Design

Ultimo sales surge 34%

Ultimo, the undergarment retailer, has reported a 34 per cent increase in monthly bra sales against December last year. The company's owner Michelle Mone credited a series of celebrity sponsorship deals for perking up sales. The singer Michael Bublé's wife Argentinian actress Luisana Lopilato and footballer Robbie Keane's wife Claudine have...

Fashion

Michelle Mone's Ultimo 10th anniversary

To celebrate the 10th anniversary of lingerie label Ultimo, former Spice girl Melanie Brown popped out of a cake dressed in a sparkly corset. The celebrations took place at department store Debenhams on Oxford Street, with whom the lingerie label inked a deal to open concession stores in 142 Debenhams last year. Entrepreneur and panellist on The...

Fashion

Mel B fronts Ultimo campaign

Mel B, aka Scary Spice, has been revealed as the latest face of Ultimo lingerie. Posing in a daring photoshoot above the LA skyline, the 32-year-old sparkles dressed in nothing but the company's latest line of sexy two-pieces. The singer follows in the footsteps of supermodels Helena Christensen, Rachel Hunter and Penny Lancaster. Her honed...

Fashion

Helena Christensen new face of Ultimo

Helena Christensen was yesterday unveiled as the new face of lingerie line Ultimo. The Danish supermodel follows in the footsteps of models Penny Lancaster and Rachel Hunter in representing the brand. Michelle Mone, founder of MJM International, which produces the popular bras, said Ms Christensen always looked "amazing". The model said she was...