Helena Christensen new face of Ultimo

Helena Christensen was yesterday unveiled as the new face of lingerie line Ultimo. The Danish supermodel follows in the footsteps of models Penny Lancaster and Rachel Hunter in representing the brand.

Michelle Mone, founder of MJM International, which produces the popular bras, said Ms Christensen always looked "amazing". The model said she was happy to be working for Ms Mone, who has transformed her Glasgow-based firm into a multi-million pound empire. Ms Christensen, 37, said: "I am delighted to be the new face and body of Ultimo and I am looking forward to the campaign."