Under Armour news and archive

Sales decline at Under Armour: Home market of North America weighs on results

Under Armour concluded fiscal year 2025 with a significant drop in sales. Nevertheless, the US sportswear manufacturer believes that it is well on its way to realigning its brand. “We are in the process of reigniting our brand relevance,” explained chief executive officer (CEO) Kevin Plank on Wednesday, when presenting the latest financial...

Fashion

Milan Design Week: Under Armour unveils regenerative sportswear with Unless

Sportswear giant Under Armour has taken to Milan Design Week with an immersive experience in which it has unveiled a “regenerative” sportswear collection made alongside “all-plant” fashion brand, Unless. From April 8 to 10, the two labels are hosting their joint immersive experience as part of the design week’s Fuorisalone schedule. Here, they...

Business

Under Armour returns as official footwear and glove partner for NFL

Sportswear brand Under Armour has signed a long-term partnership with the National Football League (NFL) to provide footwear and gloves. In a statement, the Baltimore-based sports company said the new agreement would “enhance athlete performance and fan experience” and affirms both its and the NFL’s commitment to youth development. Under Armour...

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Fashion for Good and leading brands to tackle microfibre pollution caused by fibre fragmentation

Fibre fragmentation is the breakdown of textile fibres into smaller parts, for example when washing or wearing clothes but also during the dyeing process. Particularly harmful is the release of tiny pieces of synthetic fibres, namely microplastics. They can accumulate in the ecosystem and pollute it and waterways, harm aquatic life by entering...

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Business

Under Armour hires former Estée Lauder executive director to spearhead AI & Analytics division

Sportswear giant Under Armour, Inc. has hired Liz Bacelar, the former executive director of global tech innovation at Estee Lauder, to head its new artificial intelligence and advanced analytics division. In her new role at Under Armour, Bacelar has been tasked with building a team of data scientists, engineers and AI specialists to integrate...

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Business

Despite profit decline, Under Armour exceeds expectations in Q3

US sportswear provider Under Armour Inc. exceeded expectations in the third quarter of fiscal 2024/25, despite a significant decline in profits. On Thursday, the company subsequently announced a slightly more optimistic outlook for the full year. In the period from October to December, Under Armour generated revenue of 1.40 billion US dollars....

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Business

Safilo and Under Armour renew eyewear licensing agreement

Safilo Group and Under Armour have renewed their global licensing agreement for Under Armour branded eyewear until 2031. "We are enthusiastic about extending our successful partnership started in 2020 with Under Armour. We are thrilled to continue this journey, leveraging Under Armour's growing consumer base in North America and in the rest of...

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Business

Under Armour reiterates revised FY25 outlook

At an investor meeting in New York Under Armour reiterated its full-year fiscal 2025 outlook, which it provided with the second-quarter results in November. Key points related to Under Armour's fiscal 2025 outlook included revenue decline at a low double-digit percentage rate, gross margin to increase by 125 to 150 basis points, operating loss...

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Business

Under Armour faces new proposed class action lawsuit over 'false discounting scheme'

Under Armour is under the microscope once more, as the sportswear brand faces a new proposed class-action lawsuit alleging it uses a "false, misleading and deceptive pricing scheme" across its Under Armour Factory outlet stores and website. According to Linda Rappaport, a New York resident who filed the complaint in the state's Eastern District...

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Business

Sales decline doesn't dampen optimism: Under Armour raises expectations, focuses on premium strategy

Sportswear giant Under Armour, Inc. is remaining optimistic despite a revenue decline, seeing opportunities to further expand its premium market position and position the brand more broadly, according to its second quarter 2025 financial report. Under Armour reported a decline in sales of 11 percent to 1.4 billion dollars. In North America, the...

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Restructuring becomes more expensive: Under Armour warns of higher losses

The US sporting goods manufacturer Under Armour Inc. had to issue a profit warning on Monday evening. According to current information, the ongoing reform measures will have a greater impact on earnings in the 2024/25 financial year than previously expected. The company cited additional restructuring costs as the reason, which mainly result from...

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Under Armour names Franck Denglos as VP of commercial for EMEA

Under Armour has announced the appointment of Franck Denglos as vice president of commercial for Europe, the Middle East, and Africa (EMEA). With 25 years of experience in the sports, lifestyle, and fashion industries, the company said, Denglos brings a wealth of expertise in driving commercial success and strategic growth to the company....