US Open news and archive

Aperol launches tennis capsule collection

Aperol, the iconic aperitif known for its bright orange hue, has unveiled a tennis capsule collection to celebrate its return as an official partner of the US Open tennis championship in New York City for a second year. As well as having a branded indoor-outdoor patio space, located off the grounds' primary esplanade, just east of the main...

Fashion

Tiffany and USTA sign multiyear partnership renewal

Jewellery and accessories brand Tiffany & Co has announced that it will continue to serve as the Official Trophy Partner of the US Open after signing a multiyear partnership renewal with the United States Tennis Association (USTA). For the past 37 years, Tiffany & Co has crafted trophies featured throughout the US Open, including the keepsake...

Fashion

Ralph Lauren introduces the next step in wearable tech: the Polo

Ralph Lauren is set to unveil its latest foray into the world of wearable tech today during the opening day of the US Open: the Polo Tech Shirt, highlighting the debut of the global sporting event being used as a platform to launch a collection of wearable products. The new Polo has sensorsknitted into the core of the shirt which read its...