video games news and archive

Coach launches collection in ‘The Sims 4’ gaming platform

American fashion and accessories brand Coach has launched a co-created open-access designer collection in the ‘The Sims 4’ gaming universe, marking a new step in the brand’s growing exploration of video games and expansion of its digital presence. The collection introduces wearable items from Coach’s ready-to-wear line, including the brand’s ‘...

Fashion Partner Content

Pokémon: From video game to fashion player

With colourful and playful characters like Pikachu, Bulbasaur, Charmander, Squirtle and Jigglypuff, it is no wonder that the popular video game Pokémon makes the perfect partner for a fashion collaboration. Pokémon, which launched in 1996, has sold more than 380 million video games and recorded over one billion Pokémon GO downloads since 2016....